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Naturewatch Foundation endorses Earth Friendly Products as a cruelty-free company for another year

Friday, 10 October 2014


"Earth Friendly Products is proud to be endorsed by Naturewatch Foundation as a cruelty-free company."

For over 20 years Naturewatch has been producing The Compassionate Shopping Guide, a definitive guide to cruelty free shopping for cosmetics, toiletries and household cleaning products. The current edition continues to highlight genuinely cruelty free companies, and also puts the spotlight on companies that continue to use newly developed ingredients that have been tested on animals. In addition, Naturewatch campaigns against companies in these sectors who do not have Fixed Cut Off Date animal testing policies in place.
Naturewatch criteria take into consideration the policy of the parent company, if there is one, and that of the ingredients suppliers.  We consider that if a company is genuine in its commitment to help end animal testing, neither it nor its parent company will benefit from the use of recently tested ingredients.
We were delighted to endorse Earth Friendly Products, a company that not only meets our strict criteria but also is putting a lot of efforts into promoting a cruelty free life style.